Could the Fitovinany region in Madagascar need the help of the Renegade community?

Coffee is an integral part of Madagascar’s nature. Of the 130+ coffee species in the world, 60 grow naturally only there, making it one of the most fascinating places for coffee as a plant!

Madagascar's coffee story is similar to Daga's - it had its heydays and then collapsed almost completely. It was once among the world’s leading coffee producers, and coffee made up more than half of its export income. But then prices collapsed, government support faded, and by the 2000s most of the industry had crumbled, leaving only scattered smallholders to keep the tradition alive

Today, the production is a bit higher again, but the industry never recovered. No factories remain, and farmers still dry and clean beans by hand, just like in Daga. With no reliable export system, most coffee is consumed locally, and farmers are among the lowest paid in the world.

Over 90% of Madagascar's production is Robusta — a hardy, high-yielding plant, often growing wild. It is usually dismissed as the base for strong espresso, blends or instant coffee, but we don’t intend to follow those rules.

We have a strong hunch that Renegade and Madagascar are a match, but whether it really becomes the next chapter, we're still figuring out...